What happened to KEDA in 2025

In 2025, KEDA achieved breakthroughprogress in the fitness equipment accessories sector. As a company specializingin precision machinery manufacturing and fitness equipment component R&D, KEDAsignificantly enhanced its market competitiveness this year throughtechnological innovation and global collaboration. The company successfullydeveloped 16 new types of fitness handles, upgraded surface treatmentprocesses, and added multiple oxidation color options to meet global customers’demands for personalized and high-quality fitness products.

Product Innovation: 16 New Handles andSurface Treatment Upgrade

In 2025, Weihai Keda’s R&D teamdedicated substantial resources to innovative designs for fitness equipmenthandles. The newly developed 16 handles cover almost all the cable machines andstrength machines attachments, focusing on ergonomics and durability. Thesehandles are made of high-quality aluminum alloys and eco-friendly compositematerials, reducing weight by 15% while improving wear resistance by 20%.

In terms of surface treatment, KEDA introducedadvanced oxidation coloring technology, upgrading traditional anodizing processes. The new technology not only enhances the handles’ anti-corrosion and wear-resisting properties but also offers multiple oxidation color options suchas “Gun Grey”, “Titanium Gold”, ”Ultramarine Blue”.This change allows fitness equipment manufacturers to customize diverseproducts based on market trends and consumer preferences, boosting brandappeal.

Global Collaboration: ExpandingInternational Client Network

In 2025, KEDA further expanded its globalbusiness footprint, establishing partnerships with over 30 new clients inEurope, North America, Southeast Asia, and other regions. By participating ininternational exhibitions (such as Germany’s FIBO and the U.S.’s IHRSA), thecompany showcased its innovative products, gaining widespread recognition fromoverseas customers. Currently, KEDA’s products are exported to more than 80countries and regions worldwide, with annual export sales increasing by 25%year-on-year.

General Manager Mr. Ma stated, “2025 is our‘Year of Innovation and Globalization.’ We not only focus on technologicalupgrades but also promote standardization and personalization in the fitnessequipment industry by strengthening cooperation with global clients. In thefuture, we will continue to invest in R&D to meet evolving market demands.”